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THE PREMIER EVENT OF THE YEAR ON BRAND AND BRAND RELATIONSHIPS!
Ivey Tangerine Leadership Centre, Toronto, Canada
Uniting Academics & Practitioners
Advancing the Branding Domain
the Institute for
Brands & Brand
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Strong Brands, Strong Relationships
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From the editor team of the ground-breaking and successful Consumer-Brand Relationships: Theory and Practice comes this brand new collection of essays which further explores this growing new subject. Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands. This Volume will also explore a range of different types and contexts for brand relationships and attend to both relationship endings as well as their beginnings.