toronto-canada-bbr

May 18th-20th

SAVE THE DATE

FOR BBR 2016

MARK YOUR CALENDAR

THE PREMIER EVENT OF THE YEAR ON BRAND AND BRAND RELATIONSHIPS!

Ivey Tangerine Leadership Centre, Toronto, Canada

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Uniting Academics & Practitioners

Advancing the Branding Domain

Welcome to

the Institute for

Brands & Brand

Relationships

20% Discount Available - enter the code FLR40 at checkout*

* Offer cannot be used in conjunction with any other offer or discount and only applies to books purchased directly via our website.

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Strong Brands, Strong Relationships

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From the editor team of the ground-breaking and successful Consumer-Brand Relationships: Theory and Practice comes this brand new collection of essays which further explores this growing new subject. Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands. This Volume will also explore a range of different types and contexts for brand relationships and attend to both relationship endings as well as their beginnings.

If you are making travel arrangements, you need to know that the reception/registration will start in the early evening of Wednesday, May 18, and the conference will end no later than 5pm Friday, May 20.

Past Conference Programs & links

2012 Conference